HSM - 640 Health Care Planning and Marketing

This course develops students’ understanding and appreciation of the health care planning, communications and marketing processes. Through discussions, cases, teach back of marketing and strategic planning concepts, and guest lecturers, topics are covered around all aspects of planning and marketing. These include frameworks for strategic thinking and planning, consumer research, market segmentation, distribution and product strategies, advertising and promotion, mass communications/public relations, social media, referral development and marketing, and assessment of outcomes and effectiveness of planning and marketing efforts. As a result of this course, students are able to discuss, assess and critically and marketing initiatives. Prerequisite: HSM-606. Corequisite: HSM-644. Retake Counts for Credit: No. Pass/No Pass Grading Allowed: No. Credit(s): 2